![]() ![]() Why Data-Driven Storytelling Is So Crucial Today Global diaper brand Huggies’s ‘No Baby Unhugged’ campaign utilized the power of data-storytelling to increase sales by 30% (not to mention acquiring over 2 million likes, comments, and social engagement).īy combining the findings of over 600 research studies that prove the benefits of hugs to babies (such as better immune systems and brain development) with an emotional-led narrative of mothers hugging their babies, the brand effectively tapped into the primal emotions of their audience and allowed them to effectively compete in a highly competitive market. What Is Data-Driven Storytellingĭata-driven storytelling is about presenting data & data-driven insights within the context of a story (or narrative) that connects with the audience, making it highly relatable and more understandable to drive maximum impact.Īs companies increasingly begin to harness the power of their data to glean valuable insights, data-driven storytelling is the next natural step necessary to communicate key lessons and learnings to everyone.Ĭompanies will have to learn to tell the story of their numbers and data to impact their bottom line. Similarly, having just quality research and insights from high-quality data sources aren’t enough – weaving a compelling narrative around it is essential. ![]() However, these stories have to be grounded in facts backed up by evidence and research – especially in the business world where trust has to be won and doubts have to be erased before decisions with real commercial consequences are made. Whether it is to allow an audience to better explore a complex topic, drive home a key point or convince prospects to take action, storytelling helps to bridge the gap between hard cold facts and what truly matters to us.įrom a CEO looking to inspire his stakeholders through a presentation to engaging a global audience with a video ad, telling stories emotionally connects people, builds loyalty, and speaks to our values and beliefs. A concluding exercise asks learners to recall elements of storytelling context specify types of analysis used to facilitate storytelling with data list prominent visualizations used to facilitate storytelling with data and list prominent graphical tools useful for data exploration.Storytelling has always been a powerful medium for business leaders to influence, teach and engage audiences. Users of storytelling include three types: strategists, who actually build strategy for story making developers or designers, who often use videos, images, infographics to create experience architecture and marketers or salespeople, who uses different modes including visual social networks, calendaring, messaging in visual form, digital signage, UGC or employee advocacy, story selling, live streaming, or data storytelling. ![]() ![]() Popular software programs are also used: d3.js (Data-Drive Document), WebDataRocks, Birt, Google Charts, and Cytoscape. Become familiar with various processes: storytelling with analysis, and its types storytelling with visualization and storytelling with scatter plots, line charts, heat maps, and bar charts. You will explore prominent types of analysis, visualizations, and graphics tools useful for storytelling. In this 10-video course, learners can explore the concept of storytelling with data, including processes involved in storytelling and interpreting data contexts. ![]()
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